Effective copy makes a link with the reader. It speaks directly to their wants or needs and influences them to take an action.
Wherever you want to take the reader, great copy will help them get there.
Just because it’s your website, it doesn’t have to all be about you.
I put the reader at the heart of your website and write it for them.
Working with an end client or through a marketing or website design agency, I’ll create the copy for your new website from scratch.
Or, if your website is established but in need of an update, I’ll rewrite it to make it sparkle again.
Are your sales emails all starting with the dreaded phrase, “I hope you’re well?”
Guess what? Your prospects are reading that sentence too many times a day to care how well they are anymore.
I’ll write creative, engaging copy for a one-off sales email or a whole suite of emails for a sequenced marketing campaign.
E-Books & White Papers
“Short-form copy is better than long-form copy”, say some people.
They’re wrong. In every study, long-form content performs better than short-form. Because if someone is interested enough in the topic, they’ll read more.
Long-form content such as e-books and white papers are great ways to showcase your knowledge.
Is your Copy Effective?
"Richard worked with me on our website content. His insight, experience and advice were invaluable and the end result was fantastic and exactly what I was looking for. Richard was able to take what I wanted to say and convert it into a simple and concise format without diminishing its value and effect. Richard and The Copy Surgery will be my go-to for assistance with all future content and promotional related work. I can't recommend his services highly enough.
Scott Chapman – MD
From The Blog
Most business owners know that they need to be visible online to succeed. But what many don’t realise is that simply having a website isn’t enough. To rank high in search engine results pages (SERPs), you need to actively promote your site through various marketing techniques-including blogging.
A business blog is one of the most effective ways to market your products and services. By writing relevant posts to your audience, you can answer their questions and help with their problems. This will not only increase visibility for your business but will also drive traffic back to your website.
Content marketing mainly aims to create, distribute, and share online content with a target audience. The concept was originally developed to increase sales, attract attention, and increase lead numbers for businesses of all sizes.
Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.