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Why you should start a business blog [in 2023]
Most business owners know that they need to be visible online to succeed. But what many don’t realise is that simply having a website isn’t enough. To rank high in search engine results pages (SERPs), you need to actively promote your site through various marketing techniques-including blogging.
A business blog is one of the most effective ways to market your products and services. By writing relevant posts to your audience, you can answer their questions and help with their problems. This will not only increase visibility for your business but will also drive traffic back to your website.
Writing for SEO in 2022: How to catch Googles eye.
SEO is a complicated beast. The more you know, the better your writing will be for SEO. Although keywords are important, it’s not about writing them repeatedly. It’s about writing good content that Google likes to rank well in search results.
What’s the Optimum Sentence Length?
When people write in business, they tend to adopt a formal tone of voice and create long, complex sentences with multiple, dependent clauses. The problem for the reader is that they have to remember each clause in the sentence. The more clauses there are, the harder the sentence is to read. How many times have you read a passage of text which makes less sense the more times you read it? It was probably an over-long, complex sentence.
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