My thoughts and musings on general business writing, copywriting and content marketing.
Writing for SEO The thing about writing for SEO is that when you’re writing for SEO, then the focus tends to be on getting the keywords on writing for SEO. When you’re writing for SEO, the more times you use the keywords writing for SEO, the more likely Google is...
Here's a reworking of an old phrase for you,"Views for vanity, engagement for sanity." Most people have heard of that old phrase "Turnover for vanity, profit for sanity." And it's absolutely spot on. You can make as many sales as you like, but are you making any...
Why are job seekers like antacid medicine? "Has Webby finally cracked?" you may be thinking. Let me explain. If you're looking for a job, you'll probably have a LinkedIn profile, and you'll definitely have a CV. But how are you marketing yourself? Maybe we should back...
When people write in business, they tend to adopt a formal tone of voice and create long, complex sentences with multiple, dependent clauses. The problem for the reader is that they have to remember each clause in the sentence. The more clauses there are, the harder the sentence is to read. How many times have you read a passage of text which makes less sense the more times you read it? It was probably an over-long, complex sentence.
“Sale Must End Monday!!!!” shouted the flyer stuffed through my door this morning.
I immediately threw it in the recycling without even reading what the sale was about.