Blog

My Blog

My thoughts and musings on general business writing, copywriting and content marketing.

 

Featured Articles

Why you should start a business blog [in 2022]

Why you should start a business blog [in 2022]

Most business owners know that they need to be visible online to succeed. But what many don’t realise is that simply having a website isn’t enough. To rank high in search engine results pages (SERPs), you need to actively promote your site through various marketing techniques-including blogging.

A business blog is one of the most effective ways to market your products and services. By writing relevant posts to your audience, you can answer their questions and help with their problems. This will not only increase visibility for your business but will also drive traffic back to your website.

Content Marketing Made Simple: A Step-by-Step Guide

Content Marketing Made Simple: A Step-by-Step Guide

Content marketing mainly aims to create, distribute, and share online content with a target audience. The concept was originally developed to increase sales, attract attention, and increase lead numbers for businesses of all sizes.

How to Write

How to Write

Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.

Latest Posts

Why you should start a business blog [in 2022]

Why you should start a business blog [in 2022]

Most business owners know that they need to be visible online to succeed. But what many don’t realise is that simply having a website isn’t enough. To rank high in search engine results pages (SERPs), you need to actively promote your site through various marketing techniques-including blogging.

A business blog is one of the most effective ways to market your products and services. By writing relevant posts to your audience, you can answer their questions and help with their problems. This will not only increase visibility for your business but will also drive traffic back to your website.

Content Marketing Made Simple: A Step-by-Step Guide

Content Marketing Made Simple: A Step-by-Step Guide

Content marketing mainly aims to create, distribute, and share online content with a target audience. The concept was originally developed to increase sales, attract attention, and increase lead numbers for businesses of all sizes.

How to Write

How to Write

Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.

How to write for SEO

How to write for SEO

Writing for SEO The thing about writing for SEO is that when you’re writing for SEO, then the focus tends to be on getting the keywords on writing for SEO. When you’re writing for SEO, the more times you use the keywords writing for SEO, the more likely Google is...

3 Reasons why you should be writing a company blog

3 Reasons why you should be writing a company blog

  “What’s the point of a blog?” You may ask. Historically (and by that, I only mean about 25 years ago), blogs started as a sort of online journal. They were personal thoughts or diaries of activities. Fast-forward to the present day, and you find loads of...

Why Social Media Views are Pointless and Engagement is Gold.

Why Social Media Views are Pointless and Engagement is Gold.

Here's a reworking of an old phrase for you,"Views for vanity, engagement for sanity." Most people have heard of that old phrase "Turnover for vanity, profit for sanity." And it's absolutely spot on. You can make as many sales as you like, but are you making any...

Ready to start a business blog to educate your audience and establish trust?