Blog

My Blog

My thoughts and musings on general business writing, copywriting and content marketing.

 

Featured Articles

How to Write

How to Write

Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.

How to write for SEO

How to write for SEO

Writing for SEO The thing about writing for SEO is that when you’re writing for SEO, then the focus tends to be on getting the keywords on writing for SEO. When you’re writing for SEO, the more times you use the keywords writing for SEO, the more likely Google is...

3 Reasons why you should be writing a company blog

3 Reasons why you should be writing a company blog

  “What’s the point of a blog?” You may ask. Historically (and by that, I only mean about 25 years ago), blogs started as a sort of online journal. They were personal thoughts or diaries of activities. Fast-forward to the present day, and you find loads of...

Latest Posts

How to Write

How to Write

Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.

How to write for SEO

How to write for SEO

Writing for SEO The thing about writing for SEO is that when you’re writing for SEO, then the focus tends to be on getting the keywords on writing for SEO. When you’re writing for SEO, the more times you use the keywords writing for SEO, the more likely Google is...

3 Reasons why you should be writing a company blog

3 Reasons why you should be writing a company blog

  “What’s the point of a blog?” You may ask. Historically (and by that, I only mean about 25 years ago), blogs started as a sort of online journal. They were personal thoughts or diaries of activities. Fast-forward to the present day, and you find loads of...

Why Social Media Views are Pointless and Engagement is Gold.

Why Social Media Views are Pointless and Engagement is Gold.

Here's a reworking of an old phrase for you,"Views for vanity, engagement for sanity." Most people have heard of that old phrase "Turnover for vanity, profit for sanity." And it's absolutely spot on. You can make as many sales as you like, but are you making any...

Why are Job Seekers like Gaviscon?

Why are Job Seekers like Gaviscon?

Why are job seekers like antacid medicine? "Has Webby finally cracked?" you may be thinking. Let me explain. If you're looking for a job, you'll probably have a LinkedIn profile, and you'll definitely have a CV. But how are you marketing yourself? Maybe we should back...

How do you start writing a sales email?

How do you start writing a sales email?

‘I hope you’re well.’

 Is there a more cliched, insipid phrase in the modern business world?

You might as well start your email with ‘Brace yourself; you’re about to get sold to’.

Ready to start a business blog to educate your audience and establish trust?