Content & Copywriting for Businesses
Build Your Audience
Grow Your Traffic
Increase Your Revenue
Why Work With a Copywriter?
Writing Your Own Copy Is Hard
It should be easy because you know your business better than anyone.
Curse of Knowledge
Your problem is that you know too much about your business and want to tell your customers everything.
They Don’t Care
Sadly, what you want them to know and what they want to know are usually quite different things.
This Is Where I Come In
I put myself in your customer’s position and work out what they want to know. Then I tell them.
I’m Richard, a Freelance Copywriter in Whalley, Lancashire
I’m a Professional Copywriter based in the Ribble Valley, Lancashire who loves writing content for small businesses and solopreneurs.
There are two sides to my business:
Copywriting – website text, sales email sequences, and adverts
Content Writing – writing blogs and creating engaging social media posts.
Basically, if it’s in a B2B setting and needs writing, that’s my bag.
Firstly, I need to know about you, your business, your products and services, and your overall aims.
The Fortune Teller
Next, I want to work out who your audience is and why they might want your products or services. Basically, how do you solve their problem?
Once I know all of that, I can weave it all together into some fantastic copy that they’ll find irresistible.
(There's a bit more involved, but you get the idea)
From the Blog
Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.
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