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Content & Copywriting for Businesses

Build Your Audience

Grow Your Traffic

Increase Your Revenue

Social Media

Business Blog

Website Copy

Why Work With a Copywriter?

Writing Your Own Copy Is Hard

It should be easy because you know your business better than anyone.

Curse of Knowledge

Your problem is that you know too much about your business and want to tell your customers everything.

They Don’t Care

Sadly, what you want them to know and what they want to know are usually quite different things.

This Is Where I Come In

I put myself in your customer’s position and work out what they want to know. Then I tell them.

Hi

I’m Richard, a Freelance Copywriter in Whalley, Lancashire

I’m a Professional Copywriter based in the Ribble Valley, Lancashire who loves writing content for small businesses and solopreneurs.

There are two sides to my business:

Copywriting – website text, sales email sequences, and adverts

Content Writing – writing blogs and creating engaging social media posts. 

Basically, if it’s in a B2B setting and needs writing, that’s my bag.

 

My Approach

The Interviewer

Firstly, I need to know about you, your business, your products and services, and your overall aims.

The Fortune Teller

Next, I want to work out who your audience is and why they might want your products or services. Basically, how do you solve their problem?

The Weaver

Once I know all of that, I can weave it all together into some fantastic copy that they’ll find irresistible.

(There's a bit more involved, but you get the idea)

From the Blog

Why you should start a business blog [in 2022]

Why you should start a business blog [in 2022]

Most business owners know that they need to be visible online to succeed. But what many don’t realise is that simply having a website isn’t enough. To rank high in search engine results pages (SERPs), you need to actively promote your site through various marketing techniques-including blogging.

A business blog is one of the most effective ways to market your products and services. By writing relevant posts to your audience, you can answer their questions and help with their problems. This will not only increase visibility for your business but will also drive traffic back to your website.

Content Marketing Made Simple: A Step-by-Step Guide

Content Marketing Made Simple: A Step-by-Step Guide

Content marketing mainly aims to create, distribute, and share online content with a target audience. The concept was originally developed to increase sales, attract attention, and increase lead numbers for businesses of all sizes.

How to Write

How to Write

Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.