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Content & Copywriting for Businesses

Build Your Audience

Grow Your Traffic

Increase Your Revenue

Social Media

Business Blog

Website Copy

Why Work With a Copywriter?

Writing Your Own Copy Is Hard

It should be easy because you know your business better than anyone.

Curse of Knowledge

Your problem is that you know too much about your business and want to tell your customers everything.

They Don’t Care

Sadly, what you want them to know and what they want to know are usually quite different things.

This Is Where I Come In

I put myself in your customer’s position and work out what they want to know. Then I tell them.

Hi

I’m Richard, a Freelance Copywriter in Whalley, Lancashire

I’m a Professional Copywriter based in the Ribble Valley, Lancashire who loves writing content for small businesses and solopreneurs.

There are two sides to my business:

Copywriting – website text, sales email sequences, and adverts

Content Writing – writing blogs and creating engaging social media posts. 

Basically, if it’s in a B2B setting and needs writing, that’s my bag.

 

My Approach

The Interviewer

Firstly, I need to know about you, your business, your products and services, and your overall aims.

The Fortune Teller

Next, I want to work out who your audience is and why they might want your products or services. Basically, how do you solve their problem?

The Weaver

Once I know all of that, I can weave it all together into some fantastic copy that they’ll find irresistible.

(There's a bit more involved, but you get the idea)

From the Blog

How to Write

How to Write

Think about what you want to say, then write it out as if you were talking to a friend. Don’t try and edit it or correct it as you type because you’ll lose the flow. Instead, get everything down that you want to say, then go back and start editing.

How to write for SEO

How to write for SEO

Writing for SEO The thing about writing for SEO is that when you’re writing for SEO, then the focus tends to be on getting the keywords on writing for SEO. When you’re writing for SEO, the more times you use the keywords writing for SEO, the more likely Google is...

3 Reasons why you should be writing a company blog

3 Reasons why you should be writing a company blog

  “What’s the point of a blog?” You may ask. Historically (and by that, I only mean about 25 years ago), blogs started as a sort of online journal. They were personal thoughts or diaries of activities. Fast-forward to the present day, and you find loads of...